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Sponsored by: The Diabetes Site

What do you think when you see Serena Williams, LeBron James, or another professional athlete on TV or in advertisements? You probably think these elite individuals are the epitome of healthful living—they surely eat right, and they are obviously in top physical shape.

So it's ironic that these same athletes make money endorsing unhealthy products, from McDonalds to Oreos to Coke. Perhaps the most insidious product celebrity athletes endorse, however, is sports drinks.

Sports drinks, like Gatorade and Powerade, are designed for hardcore athletics—more than an hour's worth of physical activity. They are filled with electrolytes that are lost during heavy exercise, like potassium and sodium. However, they are also loaded with sugar.

And the sales of these beverages have been rising. In essence, people have been turning away from sugary sodas because they're unhealthy—instead picking up sports drinks, thinking they're healthier. And while sports drinks are less calorie-laden than traditional sodas, they are still packed with sugars.

With celebrity athlete endorsements of sports drinks, this illusion of healthfulness is likely to continue. And children and teens are highly vulnerable to it because they are most likely to see these ads, according to a 2010 study.

This needs to end. People have gone to great lengths to prevent childhood obesity by eliminating, or moderating, traditional sodas; all of that progress could go out the window if these marketing tactics go unchecked.

Sign below to tell the Federal Trade Commission that professional athletes should no longer be able to endorse sugary sports drinks!

Sign Here






Dear Federal Trade Commission,

Thanks in part to public education initiatives, sugary sodas, a significant contributor to the obesity epidemic, have dropped in sales. People are realizing they are unhealthy and cutting, if not eliminating, their consumption of these products.

However, another beverage threatens American health: sports drinks. And professional athlete endorsements inflate this threat, as they are role models for healthy living.

While sports drinks may be appropriate for some extreme athletes, marketing often reaches those who don't need or could even suffer from the product: children. According to the American Academy of Pediatrics, children rarely, if ever need sports drinks to rehydrate and restore electrolytes during exercise, especially since these sports drinks contain such a high sugar and calorie content.

However, many consumers believe sports drinks are a healthy beverage option, perhaps partly due to professional athlete endorsement. This idea is an illusion, and we must bring it to an end.

Therefore, we ask that you outlaw the use of celebrity athlete endorsements for sports drinks. The public, especially children, should not be receiving mixed messages from healthy role models.

Sincerely,

Petition Signatures


Feb 27, 2017 AMY WILLIAMS
Feb 27, 2017 (Name not displayed)
Feb 27, 2017 Ertie Evangelista
Feb 26, 2017 Cristina da Cruz
Feb 26, 2017 che davy
Feb 25, 2017 (Name not displayed)
Feb 25, 2017 Lora Evans
Feb 24, 2017 Arielle LeClair
Feb 24, 2017 (Name not displayed)
Feb 24, 2017 Cynthia Super
Feb 23, 2017 Amanda Ault
Feb 23, 2017 Nadia Mousa
Feb 23, 2017 Deb Lee Dugan
Feb 23, 2017 Sharon Evans-Ford
Feb 22, 2017 Denis Cole
Feb 22, 2017 (Name not displayed)
Feb 22, 2017 Dottie Viar
Feb 22, 2017 Lori Visioli
Feb 22, 2017 Stephanie Vorse
Feb 22, 2017 Emina Bozek
Feb 22, 2017 Gordon Levy
Feb 22, 2017 C L Tenebruso
Feb 21, 2017 (Name not displayed) Please tell pro athletes to et a POSITIVE example for their young fans by NOT endorsing unhealthy foods & drinks!
Feb 21, 2017 Debbie Aide
Feb 21, 2017 ariana danahe elias
Feb 21, 2017 Antonia Vale
Feb 21, 2017 Vijay Pooransingh
Feb 21, 2017 Bonny Jean Austin
Feb 20, 2017 sonja biss
Feb 20, 2017 Shea L. Hales
Feb 20, 2017 Zoe Fox-Smith
Feb 20, 2017 Kathleen Keske
Feb 20, 2017 (Name not displayed)
Feb 20, 2017 raphael balboni
Feb 20, 2017 Danielle Marques
Feb 20, 2017 Janet Stafford Obesity in the USA is at an epidemic level and a great embarrassment to our pride. Childhood obesity should not exist, yet it does. Anything or anyone that contributes to it should be held accountable.
Feb 20, 2017 Ana Atkinson
Feb 19, 2017 kathleen bird
Feb 19, 2017 Rebecca Morris
Feb 19, 2017 Anna Bratchkova
Feb 19, 2017 jamie thomas
Feb 19, 2017 Kinga Staniak
Feb 18, 2017 Peter Kahigian
Feb 18, 2017 Amy Pfaffman
Feb 18, 2017 (Name not displayed)
Feb 18, 2017 Tim Stein
Feb 18, 2017 Nadejda Sarafidova
Feb 17, 2017 Sara Fox-Uvalle
Feb 17, 2017 Erica Brinker
Feb 17, 2017 Robin Giesen

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